Previous research has investigated various factors that influence joint venture (JV) termination. Yet the majority of studies do not distinguish between different types of JVs, particularly whether a JV is related or ...

New products are intrinsically associated with high level of market uncertainty, and product launches often fail because launch strategies formulated based upon prelaunch forecasts cannot accurately capture actual market ...

More and more companies are actively involving their customers in the new product development (NPD) process. However, there is little consensus regarding the contribution of customer involvement to new product outcomes. ...