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Browse Business Administration, College of by Author "Spanjol, Jelena"

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The Influence of Marketing in New Product Development

Zhang, Haisu (2012-12-10)

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Nothing New under the Sun? How Firms Can Benefit from New Product Imitation

Shu, Chengli (2012-12-10)

PDF (3MB)
Sustainable Innovation: Drivers, Conditions, and Impact on Triple Bottom Line Performance

Weidner, Kelly L. (2012-12-10)

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When Planning Is Not Enough: The Self-Regulatory Effect of Implementation Intentions on Changing Snacking Habits

Tam, Leono; Bagozzi, Richard; Spanjol, Jelena (American Psychological Association, 2010-05)

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